Privacy Policy

1. Introduction

Business Ready Finance (trading name of Serengetti Finance Limited, Company Number 08926397) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

We are registered with the Information Commissioner's Office (ICO) under Data Protection Registration Number ZA174038.

For information about how we engage with you as a broker, please see our Terms of Engagement.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Complete our funding routes check form
• Book a call with our team
• Apply for business funding
• Contact us via email or phone
• Subscribe to our communications

This information may include:

• Name and contact details (email, phone, address)
• Business information (company name, registration number, trading history)
• Financial information (turnover, funding requirements, bank statements)
• Credit history and financial records
• Director and shareholder information

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

• Assess your funding requirements and eligibility
• Submit applications to appropriate lenders on your behalf
• Communicate with you about your application and funding options
• Comply with legal and regulatory obligations (FCA requirements)
• Prevent fraud and maintain security
• Improve our website and services
• Send you relevant information about our services (with your consent)
• Conduct credit checks and affordability assessments

4. Legal Basis for Processing

Under GDPR, we process your personal data based on:

• Consent: You have given clear consent for us to process your personal data for specific purposes
• Contract: Processing is necessary to fulfill our contract with you or to take steps at your request before entering into a contract
• Legal Obligation: Processing is necessary to comply with FCA regulations and other legal requirements
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as fraud prevention and improving our services

5. Sharing Your Information

We may share your information with:

• Lenders: To submit funding applications on your behalf
• Credit Reference Agencies: To conduct credit checks and verify information
• Professional Advisors: Including solicitors, accountants, and auditors
• Regulatory Bodies: Including the FCA when required by law
• Service Providers: Who assist us in operating our website and conducting business
• Fraud Prevention Agencies: To prevent and detect fraud

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

As an FCA-regulated firm, we are required to retain certain records for a minimum of 6 years from the date of our last interaction with you. After this period, we will securely delete or anonymize your information.

7. Your Rights

Under GDPR and UK data protection laws, you have the following rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another organization
• Right to Object: Object to processing of your personal data
• Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at br_info@businessreadyfinance.com or call 07831 427813.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection and security
• Secure disposal of physical and electronic records

9. Cookies

Our website uses cookies to enhance your browsing experience and analyze website traffic. Cookies are small text files stored on your device.

You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: